“I love teaching, but I hate the idea of marketing.”
If that sounds familiar, you’re not alone!
You’ve trained, planned your first classes, maybe even booked a venue – and now it’s time to let people know what you’re offering. This is the moment many kids yoga teachers find most uncomfortable.
That’s because marketing is often taught as “selling.”, which can feel a bit unnatural and uncomfortable when it’s essentially yourself that you’re selling. But it doesn’t have to be like that.
Marketing doesn’t have to be about being loud, salesy, or performing online. In reality, it’s about two simple things:
- Push – gently putting your offer out into the world
- Pull – making it easy for people to find you when they’re looking!
This blog will guide you through both. Without the pressure to be flashy, salesy, or anything you’re not…
Step 1: Start with What You’ve Already Got
You don’t need ads, a big email list, or 1,000 followers to begin. Your very first marketing steps can happen through:
- Word of mouth from friends, parents, or colleagues
- WhatsApp groups in your school or community
- A printed flyer in a local nursery or café window
- Talking to your child’s teacher or TA
In the Making a Living as a Kids Yoga Teacher course, we call these footsteps – small, intentional actions that bring you closer to the people who are already nearby, already open, and already looking for something like what you offer.
These types of activities are low-cost, gentle pushes to get your name out there to a local audience.
Step 2: Make Yourself Easy to Find
Here’s where pull marketing comes in. This is about making it easy for people to discover you when they’re actively searching for:
- “kids yoga near me”
- “after school activities for 4-year-olds”
- “toddler mindfulness class”
You don’t necessarily need a website right away, but you should:
✅ Set up a Google Business Profile (it’s free and boosts local discovery).
We can’t emphasise enough how great this can be to get yourself found. (Hence it’s in BOLD and underlined!)
Google loves displaying these Business Profiles when people near you are searching for local things.
💡 Cosmic Tip: Get anyone who attends your class or who can vouch for your expertise as a kids yoga teacher to review you with 5*, if possible using keywords in their review like ‘kids yoga’, ‘after school activity’ etc.
Google tends to prioritise businesses with average ratings of 4.5* and above, particularly for searches around ‘best kids yoga class’ and similar terms.
✅ List your classes in local community Facebook groups
✅ Add your details to local directories, schools, or town noticeboards
✅ Pin a flyer in your venue with class times, age group, and contact details
✅ Use a tool like Linktree or a free Google Site to centralise bookings and FAQs
💡 Cosmic Tip: Think of pull marketing as being “in the right place at the right time”—when a parent starts Googling or asks in the playground, your name is there.
Step 3: What to Say (When You Feel Weird About It)
When you all of a sudden find yourself ‘selling’ your class to a parent or school, it can be easy to have a complete mental block. When this happens, you can either end up saying too much, too little or missing out key details that make your classes great.
This is why it’s great to have a couple of go-to sentences ready just in case you’re ever put on the spot.
Here’s a script you can adapt:
“I run a kids yoga class for children aged 4–8. We use stories, yoga poses, and fun mindfulness games to help children feel calm, confident, and strong.”
It’s clear. It’s parent-focused. It’s not hyped or fluffy.
Focus on:
- The age group
- The benefit
- The vibe of your class
Parents aren’t looking for yoga jargon – they just want to know if their child will enjoy it and grow from it.
Step 4: What to Say About Price (Without Apologising)
Talking about money can feel awkward, especially when your work is rooted in care, creativity, and connection. But pricing your classes clearly and confidently is part of how you show families that your time and energy matter.
You’re not just charging for 45 minutes of yoga, you’re offering:
- Thoughtful class planning
- Storytelling, performance, and emotional support
- Physical setup and cleanup
- Communication with parents before and after – and much more.
Your class isn’t just a cost. It’s a value.
It’s a space where children build confidence, focus, and calm.
In your promotion materials or conversations, keep your pricing info simple and positive. You might say:
“The class is £7 per child, payable per term. That includes all props and a themed yoga adventure each week!”
Or:
“£8 per drop-in class, or £40 for a 6-week block. Your child will join an imaginative, confidence-building session they’ll love.”
No need to over-justify or apologise—just present it clearly and kindly.
✨ If you find pricing to be a bit of a sticking point, then we’ve written a whole blog on this topic, including what to charge and how to explain your pricing with confidence.
👉 Read it here → How Much Should You Charge for a Kids Yoga Class?
Step 5: Be a Storyteller, Not a Broadcaster
Instead of shouting “Book now!” on social media, try showing what your class feels like:
- Share a photo of your props or mats (no kids needed)
- Mention something heartwarming: “One child said today’s class made them feel like a superhero.”
- Reflect on a moment: “We did a pose called Star and everyone found their sparkle.”
This kind of sharing builds emotional trust. It also helps other parents visualise their child in your space.
Step 6: Stay Consistent—But Keep It Simple
Push marketing works best when it’s consistent – not constant. A rhythm like this can be perfect:
- 1 post or story per week
- 1 flyer or noticeboard update per term
- 1 friendly reminder to your email list each half term
You don’t have to create content daily or go viral. Just show up reliably – like a friend with good news.
Don’t Be Discouraged by Low Engagement
You might post something wonderful and get… two likes. And no sign-ups.
This is where a lot of teachers get discouraged. But here’s the truth:
- Social likes don’t equal bookings
- You’re not trying to go viral—you’re trying to be discoverable locally
- Most parents don’t even know kids yoga is a thing—yet
They may not know you exist. But once they do, they’ll wish they had found you sooner.
It’s also important to remember that your posts don’t just last a day. Someone may find your social page months after that particular post that didn’t fly as well as you’d hoped. But, if they’re doing their research, they’ll scroll through some of your posts and it might just be that one that persuades them to make that booking! So stay positive.
🧲 Push vs Pull, Revisited
Here’s the magic: your gentle “pushes” (like that flyer, or post, or email) help bring you to life in someone’s mind.
And then—when they’re ready to act (pull)—you’re already there, easy to find.
You’re not marketing to the whole world. You’re becoming visible to the families around you who need what you offer.
If You’re Not Ready to Post… Do This Instead
Feel like you’re not ready for social posts or email lists? No problem. Start here:
- Write your “About Me” paragraph – keep it kind, simple, and honest
- Ask a parent or friend for a testimonial – even one sentence helps
- Take a class photo – it can be your props, a yoga mat, or a shelf of storybooks
These small pieces are your future marketing toolkit. Start gathering them now.
Some Final Words of Encouragement…
You don’t need to be famous.
You don’t need to be loud.
You don’t need to be perfect.
You just need to:
- Let people know you’re teaching kids yoga
- Make it easy for them to find you
- Keep showing up with warmth and clarity
That’s what real marketing looks like.
✨ If you’d like templates for flyers, social posts, about pages, and more, our Making a Living as a Kids Yoga Teacher course at training.cosmickids.com has everything you need to make this feel simple—and even joyful.
